You're probably where I was in 1999: just trying to figure out what the hell you're doing and hoping someone gives you a shot.

​

I graduated with a double major in English and Philosophy - which basically meant I loved words, loved asking big questions, and had absolutely no idea how to make money doing either.

 

My mom - a Filipino immigrant who'd raised me and my sister on her own on

a low salary - looked at me and said: "So... what's the plan?"

 

I had no plan.

 

Here was this woman who'd sacrificed everything to get me through college, working her a** off in a country that wasn't always welcoming, raising two kids alone - and I'm standing there with my English and Philosophy degrees like "I don't know, maybe I'll figure it out?"

​

​

​

 

 

 

 

 

 

 

 

 

 

 

 

So I did what you do when you're broke, uncertain, and don't want to let down the person who gave up everything for you: I took a temp job.

 

Kelly Services placed me at Sprint PCS in 1999. Not as a "Sprint employee." As a contractor. A temp. The person everyone assumes won't be there in 6 months.

 

My timing? Right before Y2K - when the entire tech world was bracing for disaster and I was just trying to keep a job while wondering if the world's computers would crash at midnight.

 

13 years later, I was the voice of nationwide product launches reaching millions of customers.

 

Not because I had connections. Not because I went to some fancy business school. But because I made myself essential - by being the person who could translate complexity into clarity and action.

 

The same grit my mom showed raising us alone? I brought that to every campaign, every market, every year.

 

Here's the mixtape backstory: My content journey actually started in the 90s - splicing cassettes and VHS to create perfect transitions with emotional beats. That taught me timing, context, and how the SAME message hits different for different people. Those mixtape skills? They became my marketing career.

 

Over 13 years at Sprint, I didn't just "do marketing." I built systems that delivered measurable results:

• 90-100% email readership rates (industry average is 20-30%)

• Reduced message volume by 50% while INCREASING engagement

• Managed communications for 21,000+ employees and retail locations

 

Here's what that means for YOUR business: You don't need MORE marketing. You need BETTER marketing. That's what I learned at Sprint, and that's what I bring to small businesses now.

​

After Sprint came McDonald's, where I helped drive $3.5M in platform adoption and produced events for 15,000+ people. I later returned as a Capgemini consultant - one of the world's largest consulting firms brought me in specifically for their digital work.

​​

But here's what mattered more than the numbers: McDonald's chose me - out of hundreds of thousands of employees worldwide - to be featured on their corporate website as the model employee for the Technology Department. They selected me as a regular monthly speaker for new employee orientation, training thousands of new hires on how to thrive at the company.

​

And I always kept it real in those orientations - using hip-hop references and lyrics to explain corporate concepts. Not jargon. Not buzzwords. Real talk that people actually remembered. Because authenticity works better than polish.

​

Why does this matter for YOUR business? Because I wasn't just executing campaigns. I was trusted to SET THE STANDARD and teach others how to succeed. That's what I help small businesses do now - become the standard in YOUR market, not just another option.

​

Then came SAC Wireless (Nokia division), where I helped achieve an employee satisfaction score of 60 (that's excellent) across 2,000 employees and grew newsletter readership to 60%. That means the content I created, clicked. 

​​

Then ATI Physical Therapy, where I increased engagement 88% through internal communication content marketing and led COVID crisis communications - producing the first-ever all-PT clinician summit post COVID when everyone was isolated and scared. When the world was growing apart, I helped bring people together.

​​​

Then HCSC (Blue Cross Blue Shield), where I got formally certified in change management (helping organizations actually adopt new ways of working, not just announce changes and hope for the best) and helped digital teams start using new goal-setting systems - 150% increase in teams actually using them.

 

Finally, National University as Senior Director of Digital Change Management - the most senior level I'd achieved.  

​

Before starting Kaya Mo Digital, I'd already worked as a consultant at two major firms (St. Charles Consulting and Capgemini). I know what good consulting looks like - clear playbooks that work, proven processes, results you can measure. And I know what BAD consulting looks like - PowerPoint decks you'll never open, buzzwords that mean nothing, 6-month projects where nothing actually ships, billing models designed to keep you dependent forever.

 

Kaya Mo Digital takes the best of that consulting world and ditches the worst. You get Fortune 500 thinking delivered fast, in language that actually makes sense, with support to help you deliver instead of just planning forever.

​

25+ years. 5+ industries. Two consulting firms. Temp worker to Senior Director. Y2K uncertainty to COVID crisis leadership. Featured as the model employee. Trusted to set the standard, not just meet it.

​

Here's what I learned across all of it: Everyone communicates. Few connect.

​​

​​

​​

​​

​​

​​

​

​

​

 

 

 

Small businesses are TALKING - posting, emailing, advertising - but not CONNECTING. Not turning attention into customers. Not turning followers into advocates.

​

You need the same playbooks Fortune 500 companies use - but without the corporate complexity, the 6-month timelines, and the massive price tags.

 

That's why I started KayaMo Digital.

 

The name "Kaya Mo" (pronounced KAH-yah moh) is what my mom always said when I doubted myself. It means "you can do this."

 

When I was scared about being a temp. When I wasn't sure I could handle bigger campaigns. When I wondered if I was qualified enough for McDonald's. When I questioned whether I should start my own business.

 

"Kaya mo." (You can do this)

​

​

​

​

​

​

​

​

 

​​

 

 

 

Not as empty encouragement - but as a belief rooted in watching her do the impossible: raise two kids alone in a new country on a low salary and still push us to reach higher than she ever could.

 

If she could do that, I could figure out marketing.

 

And now? I bring that same belief to small business owners who remind me of where I started - working twice as hard as everyone else, wondering if they're qualified enough, just hoping someone gives them a shot.

 

I'm not here to CREATE your potential. I'm here to ACTIVATE it.

 

You already know your business better than anyone. You already have the work ethic (probably working way harder than necessary). You already have the vision that keeps you up at night.

 

What you might not have:

• Clarity on how to stand out in a crowded market (not just "we're the best")

• Visibility so the right customers can actually find you (not just posting and hoping)

• A strategy that fits YOUR business, not copy-paste templates

• Support to actually DELIVER  instead of planning forever

​

That's where I come in.

​

Not as the hero of your story. As the guide who's walked this path - from temp worker with "useless" degrees to trusted voice at Fortune 500 companies. From wondering if I'd let my mom down to making her proud. From invisible to essential.

 

I've been the outsider trying to prove myself. I know exactly how that feels.

Kaya mo. You can do this. Let's work together.